Public Company Services

As a public company, management must focus on effectively and proactively managing shareholder expectations, building and maintaining credibility, and establishing good stock liquidity. MacDougall Biomedical Communications (MBI) provides its public clients with innovative programs to build visibility, increase shareholder confidence, and attract new investors.

Strategic Counsel – Too often, communications at busy public companies become more reactive than proactive.  We at MBI guide our clients through a step-by-step process to gain an overall perspective on how communications can best fit within their corporate strategy.  The MBI team works with senior managements to ensure that communications maximize credibility and corporate value while minimizing liability and crisis situations through consistent corporate positioning and delivery of key messages.
 
Branding – A unique identity within the crowded life sciences market is essential for differentiating your company from the rest and building visibility for your business. MBI will work with you to craft a distinctive brand image that will positively position your company in the minds of important stakeholders, partners, and media.

Media and Public Relations – MBI has solid relationships with media contacts that are key to the industry. We have a strong track record of successfully pitching relevant stories to the right news outlets resulting in extensive national and international media placement and visibility for our clients.

Science and Medical Communications – Communicating the value of your science, technology or product capabilities can influence company visibility and news flow. The MBI team has tremendous experience in developing proactive publication strategies, and leveraging important publications and presentations to both the scientific and medical communities as well as financial audiences. 

Investor Relations – A proactive investor relations program is critical to maximizing shareholder value and liquidity.  MBI’s investor relations team is considered one of the best in the industry, providing clients with a Wall Street perspective, strong investor network, and a broad range of tactics to reach out to the right people.  Programs include analyst meetings, conference outreach, institutional roadshows, retail outreach programs, guidance and analyst outreach.    

Crisis Communications – It is crucial for a publicly held company to have a comprehensive plan in place for dealing with potential crisis situations. MBI’s professionals are experienced in developing crisis communication plans and have helped many of our clients address and plan for potentially threatening situations.  In addition, the MBI team is highly qualified to advise on effective responses should unforeseen crises arise.

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