mbi work

Foundation Medicine

Creative Services

A cancer diagnostics company at the forefront of bringing comprehensive genomic analysis to routine cancer care, Foundation Medicine had already created a brand for their first product, FoundationOne, and needed a capable team to execute on it and launch the campaign. MBI designed and launched the product site, created supporting video marketing assets, and generated an entire suite of collateral materials and assets. We also expanded the FoundationOne brand to encompass additional related sub-brands for other Foundation products and services. The end result was a highly effective product brand, consistently applied throughout their entire broad suite of promotional materials.


Visual Messaging



Packaging & Collateral