MBio is leading a new era in rapid, on-the-spot clinical diagnostics and sample testing. The company needed to refine its brand to properly tell its story in this changing marketplace.
MBio’s portable diagnostics systems consist of simple, robust readers and disposable test cartridges that deliver multiple results from each sample. The company approached our team for strategic communications, corporate positioning and creative services.
We started by crafting a new company statement and mapping out messaging and a media relations program. Our creative team was then brought in to design and launch a new company site and refresh MBio’s public branding. This approach allowed us to present the company’s story in a highly-visual yet clear and concise manner, increasing their visibility and establishing consistency across their brand.