Sanofi Sunrise came to MBI with big ideas. They're a venture group within Sanofi-Genzyme that handles early-stage, "transformative opportunities" through company co-creation, and they needed to develop a new visual brand and website that effectively conveyed their persona as non-conservative, risk-sharing and bleeding-edge. Embracing the challenge of executing on all that within a relatively short amount of time, we dove in and crafted a new visual brand and messaging that’s as big and bold as Sunrise and their ideas.
Sanofi-Genzyme Bioventures, the corporate venture arm of Sanofi-Genzyme, came to MBI in need of developing a professional-quality website without much time to do it. MBI met their deadline by leveraging an existing site template and code base, and then customizing it with the SGBV brand and messaging. The result was a simple yet effective website, created at relative low cost and high speed.