Our Process

Plan

Identify Goals  I  Research  I  Wireframes  I  Information Architecture

We start by identifying the goals of the project and by gathering as many details – from technical specs to aesthetic preferences – as possible. From here it’s on to wireframing, where we put all elements on the table and formulate the basis of the information architecture and layout. The planning phase is often overlooked but is an essential part of the process that defines the direction and tone for the rest of the project.

Design

Branding  I  Typography & Graphics  I  Concept Design  I  Technical Planning

Building from our newfound knowledge, we’ll then start developing the actual look-and-feel of the site. Concept designs are created, reviewed, and further refined to create a unique and engaging website. Although no actual coding has been done yet, we’re still taking into consideration such technical factors as intuitive user interface, mobile device access, and search engine optimization. This step is as much about planning ahead as it is making pretty pictures.

Build

Coding Standards  I  Functionality  I  User Interface  I  CMS

Once a final design is achieved, the technical build phase begins. During this phase we focus on proper coding standards (for speed and search engine optimization) and functionality, ensuring that your site will work well on all browsers and devices and the user interface design has translated well to code. When the site is ready to go, the implementation of our customized (and low-cost) browser-based Content Management System will allow you to take control of your own site once it’s live.

Launch

Advertising  I  Analytics  I  Social Marketing  I  Maintenance

And you’re live! But even a great design is only useful if people see it. Which is why we’re here to help out, even after launch. All MBI-developed sites include both analytics data access and the ability to quickly share any page through multiple social media channels. We can show you how to monitor your site by looking at entry points, popular results, and other datasets. And we can assist you in keeping the site fresh by maintaining content and appearance - or do it yourself with your new CMS.