MacDougall Biomedical Communications  
     
   
    Brand / Image Building    
 
 
   

MBI has helped countless companies effectively position their company for success.

Case studies include:

  • Repositioned a public drug company as a cancer company; company sold as a cancer company for $600MM eight months later
  • Repositioned a public technology company as a therapeutics company; company market cap increased 350% over the next 18 months and the company reestablished a NASDAQ listing
  • Positioned a private device company as a drug-device convergence company; company was able to attract new VCs from the biotech space in their next fundraise
  • Conducted a positioning meeting that lead to the divestiture of a cash generating division not related to the core R&D business; company market cap increased considerably
  • Repositioned several product companies back to technology companies because expectations were too far-fetched; companies reestablished credibility with investor base
  • Repositioned multiple service and/or technology companies into product companies; companies attracted high-value partners and acquirers