Business Development Marketing
Many of our clients have products or services to sell and/or license and look to MBI to spearhead or support their business development and marketing programs. The two key areas where we have a proven track record of success include: licensing and transaction visibility and; marketing/PR programs to support the sale of tools and services to industry.
To support licensing and transaction efforts, MBI amplifies the value of client assets and/or expertise to target audiences to increase the probability of a successful partnership or licensing agreement. We offer a full suite of business development support services to a range of clients from our youngest private companies to licensing groups at international pharmaceutical companies.
Our offerings include:
- Messaging and partnering presentations
- Collateral material development – Web, video, etc.
- Trade media placement
- Partnering conference support
- Custom scientific symposia
To support marketing of industry tools or services, MBI tailors innovative and highly targeted programs to meet the needs of each client. MBI experience in this space includes working with CMOs, CROs, Investment Banks, consulting firms and more. The services we provide include:
- Digital marketing – web, video and email
- Social and trade media outreach
- Trade show support
- Print advertising