In the life sciences, the visibility of a company is just as important in the eyes of potential business partners as it is in the eyes of media and investor audiences. MBI brings a fresh strategic approach to two key areas of business development visibility: licensing and transaction visibility and marketing to support the sale of products and services.
To support licensing efforts, MBI communicates the value of the assets that a company has to out-license or the expertise a company possesses to develop an in-licensed product can increase the probability of a successful licensing agreement. We offer a full suite of business development support services to a range of companies from our youngest private companies or the licensing groups at international pharmaceutical companies.
Our offerings include:
- Collateral material development
- Scientific and licensing symposia
MBI uses a wide variety of communications tool and strategies to support the marketing efforts of our clients that sell valuable therapeutics, diagnostics, devices, tools and services. Our marketing programs are tailored to the needs of each situation and include:
- Digital marketing
- Trade, business and scientific media outreach
- Key opinion leader relations
- Awareness and advocacy programs