Crisis Communications

The life sciences industry presents challenges at every turn that can negatively affect a company and its stakeholders. MacDougall Biomedical Communications understands that corporate credibility is one of the most important assets a company can build and that it is one of the hardest to repair when damaged by a crisis.

 

MBI has decades of experience advising companies on how to minimize the negative impact of corporate crises from daily occurrences such as trial failures and regulatory delays to unique situations involving stock and animal rights activism, Board of Directors defections, corporate fraud, litigation, personnel and physical plant tragedies.

 

There are two main factors that dictate probability of having your story heard during a crisis instead of a sensationalized version driven by 24/7 online media. The first is having a crisis plan and team in place before problems arise and the second is remaining calm and consulting with us and your crisis plan instead of reacting without full consideration or being paralyzed by the inability to act.

 

MBI is available to draw up customized and comprehensive crisis plans as well as provide guidance in emergent crisis situations. For more information, please contact us.