Your website can act as the ultimate ambassador for your company by communicating your key messages, supporting your brand, and building your business. Of course, this only works if people can find your site.
Internet marketing is the process of using internet services to promote and drive traffic to your website. It ties together a comprehensive marketing strategy, an understanding of the corporate brand, the latest use of web technologies and design and development expertise. Businesses now have the advantage of appealing to their audiences in a medium that can be analyzed, measured and tested. To ensure that you connect with your target audiences, the MBI Creative Services team follows a systematic and proven "optimization" process which includes:
Virtual Focus Groups — Our usability tests track user behavior and record user activity. The results demonstate how effectively people find information on your website. This detailed level of monitoring activity between users and websites generates accurate and timely information critcal to creating an optimal experience.
Web Analytics — We will collect, measure and analyze web traffic reports and translate them into actionable tasks to improve your website. This data determines how well your website is being utilized, identifies all inbound/outbound traffic, how users found the website, which search engines and/or keywords were used and which pages were viewed the most.
Search Engine Optimization (SEO) — SEO is the process of improving the volume and quality of traffic to a website. We build the website with optimized code and images and conform to W3C compliant standards. Our proven techniques make your website more accessible on the major search engines. This is the most cost effective and accurate way of reaching the maximum percentage of your target audiences.
Pay-Per-Click Services — Pay-Per-Click (PPC) Services will help you launch and maintain search engine marketing programs with Yahoo, Google and other search engines. This will immediately bring users to your website, guaranteeing placement through small ads that appear on a search engine's results page as a sponsored link. With strategic research and planning, we can ensure a positive return on your investment.
Social Networking Strategy — Personally and professionally, users are increasingly getting information from social networking and social media websites. A proper presence on these websites will help strengthen your brand, increase user traffic and improve your ranking in search engines. We will help develop your presence on the major networking websites such as Facebook, LinkedIn, YouTube, Twitter, etc.