Public Relations
Strategic public relations in the life science industry can help organizations maximize opportunities for visibility and effectively communicate their key messages to multiple audiences including investors, potential partners, scientists, clinicians, employees, and the local community.
MBI has an extensive network of contacts in the media and other information sources for the industry. We have a strong track record of implementing campaigns that result in the placement of timely and relevant stories in the right news and digital outlets to build visibility and ultimately create value for our clients.
MBI Public Relations Services Include:
Positioning / Messaging — A unique identity within the crowded life sciences market is essential for differentiating your company and building visibility. MBI will help you craft a distinctive brand image that will positively position your company in the minds of important stakeholders, partners and media. We also work with clients to rebrand their companies when changing circumstances require a new strategy. After helping you effectively position your company, we will work with your team on messaging, presentation development and speaker training to consistently reinforce your brand.
Scientific and Medical Communications— Communicating the value of your science, technology or product capabilities can influence company visibility and news flow. The MBI team has in-depth experience in developing proactive publication strategies, as well as leveraging important publications and medical meeting presentations to the scientific, medical and financial communities. Our team has also developed science-specific white papers and scientific sessions and symposium meetings to educate important stakeholders on clients’ unique programs.
News Support and Outreach—MBI has extensive experience in drafting press releases that effectively communicate clients’ key messages, goals and milestones. We have strong relationships with key print and digital media contacts covering industry, science, business, financial, healthcare, national and local news. Our strong track record of successfully pitching relevant stories to the right news outlets has resulted in the placement of extensive national and international event-driven news coverage, as well as feature press articles, for our clients.
Social Media Strategies – All members of the MBI team are well versed in the power and pitfalls of the social media tools. We help our clients implement internal policies and procedures and train staff to monitor and build a balanced presence. Web tools such as LinkedIn, Twitter, FaceBook and Youtube are very important in reaching certain audiences and we work with our clients to leverage these tools appropriately.
Speaking Engagements—MBI keeps a regularly updated calendar of relevant financial, partnering and scientific conferences so that we and our clients are always aware of upcoming opportunities for gaining visibility at crucial meetings. We work with our clients to help secure and prepare for conference presentations, panel discussions, forums and exhibit halls.
Media Training — Effectively communicating your company’s science and corporate strategy to the media is crucial to maintaining brand consistency and developing credibility with important audiences. Our team has conducted numerous media training seminars for our clients and prepared executives and scientists to successfully handle interview questions and ensure their key messages are heard.
Crisis Communications — How well a company communicates in the midst of a crisis has a direct impact on the management team’s credibility and the overall resolution of the situation. MBI works closely with our clients to proactively develop crisis communication plans and provides real-time support when crisis situations arise. Scenarios include: trial failures, regulatory surprises, shareholder activism, physical plant disasters, selective disclosure issues, animal rights activism, abrupt management or board changes, hostile takeovers, etc.