Business-to-Business Marketing — The MBI team has implemented many "B-to-B" marketing plans for companies that wish to increase their visibility within the life sciences industry. Projects have included: business development outreach programs to stimulate product in-licensing opportunities or product out-licensing, product marketing to research scientists and heads of R&D and services marketing to senior management at pharmaceutical and biotechnology companies.

Educational Workshops — The MBI team frequently conducts educational workshops around the world on a variety of topics relevant to effectively running a life sciences company. These workshops include: CEO Workshops on Effectively Communicating with Investors, Workshops on Effectively Communicating with Partners and Advanced Communications Management.

Major M&A Deals or Collaborations — MBI has been at the center of many industry M&A or partnering transactions. MBI can provide a comprehensive program to reach all audiences to support these important events including: employees, investors, shareholders, communities, vendors, regulatory authorities, etc.

Internal Change Management Communications — MBI works closely with senior management, human resources and corporate communications to develop effective strategies to communicate change internally. Projects have included developing strategic communication plans for corporate restructurings and reprioritizations, trial successes and failures, partnership announcements, management departures and the development of detailed onboarding plans for the introduction of C-level executives.

Media and Presentation Training — MBI works with company executives and spokespeople to enhance both verbal and nonverbal communication skills essential to effectively representing your Company. Programs can be customized for individuals or groups and can be catered to sessions designed to build a broadbased skill-set or focused on a business critical upcoming event or interview.

Crisis Communication — How well a company communicates in the midst of a crisis has a direct impact on the management team’s credibility and the overall resolution of the situation. MBI works closely with our clients to develop crisis communication plans before situations arise and provides real-time support in crisis situations. Scenarios have included: trial failures, shareholder and animal rights activism, physical plant disasters, selective disclosure issues and abrupt management or board changes.

Economic Development Support Programs — MBI has been very active in helping regional and international economic groups get their messages out to the life sciences industry to attract investment and jobs. Programs that have included investor and management education and media outreach have been implemented for organizations in Germany, Denmark, United States, Canada, New Zealand and Australia.